About the Foundation
Toyota Motor Philippines Foundation (TMPF) is the social and humanitarian arm of Toyota Motor Philippines, dedicated to uplifting communities through programs focused on Health, Education, Environment, Community Service, and Mobility+.
Toyota Motor Philippines Foundation (TMPF) is the social and humanitarian arm of Toyota Motor Philippines, dedicated to uplifting communities through programs focused on Health, Education, Environment, Community Service, and Mobility+.
For years, TMPF operated without its own visual identity—relying solely on the corporate Toyota logo. As the foundation continues to grow its reach and impact, there came a need for a brand that could stand on its own—distinct, meaningful, and memorable.
The Challenge
The Challenge
To develop a brand identity system that would not only introduce TMPF’s own official logo but also create individual logos for each of its five core advocacy pillars, all while staying true to Toyota’s values of integrity, innovation, and social responsibility.
The brand identity is rooted in purpose and motion—symbolizing TMPF’s role as a catalyst for change. The master logo reflects unity and progress, while each pillar icon carries its own symbolism, designed to work both individually and as part of a connected ecosystem.
The brand identity is rooted in purpose and motion—symbolizing TMPF’s role as a catalyst for change. The master logo reflects unity and progress, while each pillar icon carries its own symbolism, designed to work both individually and as part of a connected ecosystem.
The Mobility+ pillar plays a unique role—it not only stands alongside the other advocacies but also works in synergy with them, amplifying the foundation’s impact. This relationship was thoughtfully represented in the way the icons interrelate and complement each other.
This branding project marks a new chapter for TMPF—its first step into a more defined and recognizable visual presence. From milestone events to community programs, this identity gives TMPF the clarity and distinction it needs to continue its mission of moving lives forward.
